Your new ad campaign is brilliant. Brilliant, I say. You clarified and expanded the rules of "Slug Bug", and my teenage son is all over it. As his mother, I cannot tell you the joy it brings me to see him look up from his iPod and get a glimpse of the real world. Sure, the new Rules of the Game have drawn complaints from old-school players who insist the original Beetle is the only allowable vehicle in the classic "Punch Buggy" game, but I'm convinced these scoffers are the same people still using land lines and tucking in their t-shirts.
Your ingenious VW marketing team, however, realized the benefits of Changing the Rules of Slug Bug to include your entire line of products. (Which explains ditching the "Slug Bug, NO SLUG BACK!" phrase for simply calling out the color - "Yellow One!") So while I don't know an SUV from an S-250 or a Passat from a Prelude, my son can effortlessly distinguish a 1979 Trans-Am from a Z-28 at 300 yards away, thus giving him a serious automotive advantage . . . and me a bruised right arm.
You also, apparently, clarified the penalty of "two for lying" for falsifying a VW sighting. My son, being a rule-follower, hasn't been this excited about playing a family game since "Hide & Seek" when he was seven and we forgot to seek him. Anyway . . . I learned about "two for lying" the hard way, after hearing my son yell "red one!" (punch mom), "blue one!" (punch mom), "gray one!" (punch mom), and thinking it would be cute for me to yell "invisible one!" (PENALTY! Punch mom x 2). Hmmm . . . not so cute after all.
I would like to note that nowhere in your advertising does it state, or even insinuate, that all parties must be awake during game-play. So one day, in the very near future, I will put in my favorite Michael Buble' cd, and when my son inevitably falls asleep, I will to drive to the nearest VW dealership and wake him appropriately.
The most brilliant aspect to your new marketing campaign comes into play as my carefree passenger-son pivots his neck like an owl at a Disney World Circle-Vision theater successfully "I Spying" all manner of VW products while I, the usually-responsible parent and driver, abandon safe driving practices to visually search for Skittles-colored compact cars. This reckless behavior is bound to result in my need for a new vehicle in the very near future, and when it does, your entire line of Volkswagen makes and models will already be fresh in my mind. Brilliant.
An already-disgruntled future customer